KingBee Media

PR Online and Printed- Campaign Đuốc sáng Đông Du 2010

Service
- Online and Print PR

Challenges: To remind customer of Vina Kyoei Steel in South of Viet Nam as a top quality and friendly brand and friendly brand.
Solutions: To hold an education supporting campaign with an online writing contest for teachers to screen good examples of students for scholarships and a trip to Japan.

 

Online event campaign chart

Online event campaign chart

 

Results of Online Event Marketing:
680,000 visits/4months to Duocsangdongdu.com
780 articles posted
37,210,000 impressions SEC AB 30 - 45

 

Banner of Online Event

Banner of Online Event

 

Forum Seeding

Forum Seeding

 

Online Event Website

Online Event Website

 

Email Layout about Online Event

 

Results of Offline Marketing: 20,821,000 views SEC AB 30 – 45
Press conference as campaign launching
6 visits to the prominent cases in 8 provinces
154 news and articles online and print
14 TV news on local, HTV and VTV
14 articles in content page of Thanh Nien Daily with logo of Vinakyoei

 

Online PR, Print TV/PR, Press conference/Event

 

Results of scholarship and prize awarding:
35 prizes for the winners of the online event of writing contest
160 scholarships given to selected students
160 presents given to teachers
9 selected students and teacher go to Japan for one week
4 libraries 4 most active schools in the online event
140 scholarships given to students of these schools

 

Field trips in Viet Nam

 

Field trips in Japan

KingBee Digital Campaigns